Growth, in plain English
The terms our customers ask us to explain in the first 60 minutes of onboarding — written without jargon, updated as the field evolves.
Local SEO is the practice of optimizing your online presence so a search engine recommends your business to people physically near you who are searching for what you sell.
Read definitionGoogle Business Profile (formerly Google My Business) is the free Google product that controls how your business appears in Google Search, Google Maps and Google Assistant — including the knowledge panel, the map pack and the "near me" results.
Read definitionAudit Strategy is Vabrinex’s methodology for turning a digital ecosystem audit (GBP + social + website) into a prioritized, executable growth plan — not just a PDF of red flags.
Read definitionMulti-Location SEO is the strategy of optimizing a single business that operates from 2 or more physical locations so each location ranks independently in its local search results — without cannibalizing the others.
Read definitionContent Autopilot is the practice of letting an AI-driven system continuously generate, schedule and publish content (blog, social, GBP) on your behalf — based on audit data and your brand voice — with you reviewing only the exceptions.
Read definition